Brand kit
Style guide
Purple depths, gold trim, rowdy tavern energy — not the threesided neon palette.
Colors
Gold 1 #f6d486
Gold 2 #e8b863
Gold 3 #8c6a2c
BG deep #07060f
BG 1 #110d22
BG 2 #1a1430
Accent #8a5cff
Accent 2 #5cffb8
Crimson #d44a4a
Ink #e6e1ff
Typography
Cinzel — headings, CTAs, tavern signage
Inter — body copy, UI labels, fine print
Dungeon Jerks
Roll, jeer, profit. PG-13 snark for 3–8 players who forgot their character sheet.
Components
Link as button
Fancy frame panel
Tavern voice
- Do: Short, punchy, PG-13 roast energy. "Be polite, then be awful."
- Do: Game terms: GP, HP, jerk power, tile, action card.
- Don't: Corporate SaaS tone or lore dumps longer than a beer.
- Don't: Break the fourth wall about how the site was built.
Full spec: design.md